A brand identity project Zaretta Pizzeria that supports the community by raising awareness of the Caretta turtle species. With design inspired by a turtle shell, this brand aims to blend cheesy goodness with the restaurant’s resilient mission.
Role
Research, Brand Identity,
Marketing Materials
Duration
October 2023 - December 2023
Tools
Photoshop, Illustrator, AfterEffects
The Problem
Fast food contributes to environmental waste and pollution. While pizzerias have recently started fostering community, many fast food chains still overlook their environmental impact. As consumers prioritize sustainability, businesses need to evolve to meet these values.
My Approach
Decorative packaging design inspired by endangered turtle species
Encourage a reduction in single-use plastics by adopting communal dining messaging
Emphasize the power of community in driving sustainable practices.
