Sips & Gigs is a year-round cocktail recipe book that simplifies intimidating cocktail flavours, making them accessible to adults seeking step-by-step guidance. This guide not only serves as an aesthetic and practical resource but also functions as a promotional device for the ingredients mentioned in the recipes.
Lady Grey Gin Fizz
Mango Bellini
Side Car
Blood Orange Margarita
Role
Visual Identity, Editorial Design,
Motion Design
Duration
February 2024 - April 2024
Tools
Procreate, Illustrator,
InDesign, AfterEffects
The Problem
Trying to read a recipe when you’re three cocktails in and feeling tipsy can be tricky. Instructions seem more complex,
and concentration dips, making it harder to mix the perfect drink.
My Approach
Use L.A.T.C.H principles to organize information visually
Provide an animated approach available by scanning the recipe or on social media
Hand Lettering
Inspired by the typefaces of the 50s, my approach features playful curves and charming imperfections that bring warmth and a sense of nostalgia.
