A visual identity developed for an R&B music festival, inspired by the energy of the early 2000s. I aimed to conceptualize the visual language, understand festival purposes and target audiences, and explore print-oriented design constraints and opportunities. Deliverables span print, digital, and social platforms, working together to create a cohesive and immersive experience.
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Branding, Campaign development, UI UX
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Illustrator, Figma, Photoshop
The Challenge
The challenge was to cut through the digital clutter of overlapping events and platforms by creating a single, centralized source of information for festival attendees, especially first-time visitors navigating an unfamiliar city.
My Approach
I designed a brand-driven digital experience that supports the full festival journey. The app centralizes artist discovery, ticketing, navigation, and essential information, working simulateously with social channels to drive engagement by funnelling users between platforms.
