A brand identity project for Zaretta Pizzeria, a community-minded restaurant raising awareness for the Caretta turtle species. Inspired by the strength and patterns of a turtle shell, the visual identity blends the joy of pizza and community with environmental responsibility. Addressing the impact of fast food waste, the project features sustainable packaging inspired by an endangered species, paired with messaging that encourages communal dining, reduces single-use plastics, and highlights the power of community in driving positive environmental change.

Voted Best Designs on DesignRush.