A brand identity project for Zaretta Pizzeria, a community-minded restaurant raising awareness for the Caretta turtle species. Inspired by the patterns and strength of a turtle shell, I created a visual identity that blends the joy of pizza with the heart of the restaurant’s mission
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Research, Copy Writing, Branding, Packaging Design, Art Direction
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Art Direction: Yannis Fernandes, Mark Stoddart
Design: Yannis Fernandes
The Problem
Fast food contributes heavily to environmental waste and pollution. Fast food restaurants alone generate over 300 million pounds of packaging waste each year. While pizzerias are increasingly building community, many fast food chains still ignore their environmental footprint. As consumers place more importance on sustainability, businesses must evolve to align with these values.
My Approach
Developed unique hexagonal packaging inspired by an endangered species impacted by fast food pollution, paired with messaging that encourages communal dining, reduces single-use plastics, and highlights the power of community in driving sustainable practices.
